Stop guessing. Know what's working and where to invest next.

A 2–3 week diagnostic for growth-stage founders who need to confidently explain what's driving their business and where their highest-upside opportunities are.

Book an intro call

You have data. What you don't have is an answer.

Your numbers are in Stripe, your CRM, Google Analytics. But you can't confidently explain which channels are driving growth and which are burning cash.

This isn't a data problem. It's a translation problem.

What changes: you stop second-guessing. You walk into high-stakes conversations with clarity, not dashboards.

The Offering

Diagnostic Sprint

In 2–3 weeks, I'll tell you which channels are driving revenue growth and which are burning cash, and build you a model you can take into board meetings or refresh monthly as the business evolves.

What's included

  • Full diagnostic across core business dimensions to identify what's driving or dragging performance
  • Cross-dimensional analysis surfacing outsized drivers vs. proportional contributors
  • Seasonal trend identification (where historical data allows)
  • Mid-sprint quantitative findings walkthrough (I share WHAT's driving performance, then incorporate your team's perspective on WHY so recommendations are grounded)
  • Written findings narrative with actionable recommendations
  • Reusable, standardized Excel model (color-coded, linked/locked cells, refreshable with updated data exports)
  • Final delivery call (45–60 minutes)
  • One follow-up within 2 weeks to address questions (e.g., on findings or model usage)

Timeline: 2–3 weeks from kickoff to final delivery.

$8,000 – $10,000

Less than one month of a junior analyst's salary. You get a diagnostic, a model, and a clear path forward without the overhead of a full-time hire.

What's not included

  • Data engineering or transformation (if needed, I can bring in a data engineer partner)
  • Ongoing reporting or dashboard maintenance
  • Implementation of recommendations (available as a separate engagement)

Optional enhancement: Live data connection via ODBC for automated model refresh (where you have the infrastructure to support it).

Background

Growth-stage founders face a specific problem: data exists, but no one can translate it into decisions.

I've spent 10 years solving that problem: translating complex data into decisions for leadership at Meta, Adobe, and Pantone. I've built the models that inform multi-million dollar bets, diagnosed what's driving performance across channels and cohorts, and turned fragmented exports into narratives that executives can act on with conviction.

Meta
Adobe
Pantone
Mercer
Meltwater

Case Studies

Meta

Uncovering Hidden Adoption Drivers

Leadership at Meta expected Enterprise clients to drive adoption of a new AI-powered sales tool.

Analysis revealed SMB advertisers were adopting faster. Tighter budgets made efficiency gains more immediately valuable.

Insights prompted a Sales resource shift that accelerated adoption.

Adobe

Identifying Market Gaps

Adobe Stock's marketplace growth was plateauing.

Analysis identified specific content gaps: high search demand in regions and categories where creator supply was thin.

Targeted content acquisition based on the gap analysis drove collection growth and closed critical gaps.

Pantone

Recovering E-Commerce Performance

Pantone's e-commerce performance declined significantly amid tariffs and macro headwinds.

Analysis of historical cart size and order volume patterns revealed two strategic levers: bundle offers during low cart-size periods, tiered discounts during high-volume windows.

The promotional roadmap reversed the decline and was adopted for ongoing planning.

Contact

If you need clarity on what's driving your business in the next few weeks, reach out. We'll discuss whether the diagnostic sprint makes sense for where you are.